Expanding in Germany: Nic. Christiansen Group acquires BMW and Mini dealership chain
Nic. Christiansen Group is expanding its activities in Germany with the acquisition of the BMW and Mini dealership chain STADAC. This means that the group will now have a total of 18 different BMW dealerships in Denmark and Germany.
The parties have signed an agreement that means Nic. Christiansen Group will take over STADAC effective March 1, 2025. Here, STADAC’s five stores will become part of the northern German chain May & Olde, which also sells BMW and Mini.
Niels Vrist Bertelsen, CEO of Nic. Christiansen Group, explains that the group has had a clear strategy to grow in the German market through May & Olde since the purchase of the renowned chain in 2023.
“Our ambitions with the purchase of May & Olde have always been that we would make further acquisitions and make the chain even larger, thereby strengthening our position in the German market. After very thorough work, we have concluded that STADAC is the right choice for the expansion of May & Olde. It is a chain that fits very well into our plans and gives us an even stronger foundation in Germany,” says Niels Vrist Bertelsen, adding:
“We look forward to further increasing our ambitions in the German market. This is fully in line with Nic. Christiansen Group’s strategic focus on growth. At the same time, we are pleased that with the purchase of STADAC, we can consolidate our strong cooperation with BMW. With the expansion, Nic. Christiansen Group now has 18 BMW dealerships spread between Denmark and Germany, which we are very satisfied with,” explains the CEO.
Experience and expertise will be a great asset
At STADAC, owner Werner Leuchtenberger is also pleased that the takeover of the five locations by the Nic. Christiansen Group is taking place and that they will be operated under the name May & Olde in the future:
“We are very pleased that the Nic. Christiansen Group will continue our tradition and carry on the locations under the renowned name May & Olde."
STADAC’s five stores are located in Northern Germany in the Hamburg area – specifically in the cities of Ahrensburg, Norderstedt, Buchholz, Buxtehude, and Stade. The chain was founded in 1919 and is today owned by the fourth generation of the founding family.
For further information
Søren Vinderslev, CEO in NCG Retail
Tlf.: +45 30 62 55 54
FACTS
Nic. Christiansen Group
Nic. Christiansen Group is one of the country’s largest car companies, which since its founding in 1967 has worked with car import and retail sales as well as financing and leasing of cars.
The family-owned company is headquartered in Kolding and today is responsible for the Danish import of Hyundai, BYD, Land Rover, and Jaguar as well as Honda in Finland and the Baltics. Additionally, the company owns the five car chains Bayern AutoGroup, ERA BILER, May & Olde (seven BMW dealers in Schleswig-Holstein), Terminalen, and British MotorGroup, as well as the workshop chain Skorstensgaard and the leasing and financing company NCG Finans. Before the STADAC acquisition, Nic. Christiansen Group had a total of 46 branches.
Nic. Christiansen Group has more than 1,400 employees distributed across the company’s activities in Denmark, Germany, Finland, and the Baltics.
STADAC
STADAC is a family-owned chain that sells BMW and Mini.
The chain has 196 employees and consists of five stores located in Ahrensburg, Norderstedt, Buchholz, Buxtehude, and Stade.
STADAC was founded in 1919 and is today owned by the fourth generation of the founding family.
May & Olde
May & Olde was founded in 2001 by Michael May and Hans-Otto Olde and with seven locations and 240 employees, it is today one of the 50 largest dealership chains in Germany.
The chain trades the car brands BMW, Mini, and Alpina and has stores in Halstenbek, Itzehoe. Heide, Elmshorn, Quickborn, Rendsburg, and Kaltenkirchen.